AI SEO Optimizer Ekibi
SEO & GEO Uzmanı
AI platformları, GEO optimizasyonu ve dijital pazarlama konusunda uzman. Blog yazılarında yapay zeka arama motorları için içerik stratejileri ve teknik SEO uygulamaları paylaşır.
Sitelerin %63'ü AI traffic alıyor. Share of voice >15% hedefleyin. GA4 custom segments, citation tracking tools (Conductor, Profound AI, ZipTie) ve manuel measurement stratejileri ile GEO performansınızı ölçün.
AI SEO Optimizer Ekibi
Yazar
SEO & GEO Uzmanı
AI platformları, GEO optimizasyonu ve dijital pazarlama konusunda uzman. Blog yazılarında yapay zeka arama motorları için içerik stratejileri ve teknik SEO uygulamaları paylaşır.
Sitelerin %63'ü 2025'te AI traffic alıyor.
ChatGPT, AI traffic'in %50'sini generate ediyor.
Ama çoğu markalar "ne kadar citation alıyorum?" sorusuna cevap veremiyor.
Problem: Standard Google Analytics 4, AI bot visits'i track etmiyor (bot filtering aktif). AI platformlarından gelen referral traffic görünüyor, ama citation frequency ölçülmüyor.
Çözüm: Multi-layer tracking yaklaşımı:
Bu rehberde, GEO success metrics'lerini, tracking tool'larını, GA4 setup'ını ve citation measurement best practices'lerini derinlemesine inceleyeceğiz.
Definition: Brand query'lerinde citation alma yüzdesi.
Formula:
Citation Rate = (Citationlar / Toplam Test Queries) × 100
Example calculation:
Benchmarks (2025):
| Citation Rate | Performance Level |
|---|---|
| < 5% | Düşük (optimization gerekli) |
| 5-10% | Orta (improving) |
| 10-15% | İyi (competitive) |
| 15-25% | Çok iyi (top performer) |
| > 25% | Excellent (enterprise leaders) |
Target: 6-12 ayda >15% citation rate.
Definition: Competitor landscape'de citation share'iniz.
Formula:
Share of Voice = (Your Citations / Total Category Citations) × 100
Example:
GEO ROI Calculator Consulting Framework'de SoV'nin iş ortamında nasıl değerlendirildiğini görebilirsiniz.
Benchmarks:
| Share of Voice | Competitive Position |
|---|---|
| < 10% | Niche player |
| 10-20% | Emerging competitor |
| 20-30% | Strong player |
| > 30% | Category leader |
Enterprise leaders: Specialized verticals'de %25-30 SoV.
Brand Mention: AI, brand name mention ediyor (link yok).
Website Citation: AI, website'inizi kaynak olarak cite ediyor (link ile).
Example (ChatGPT response):
Brand Mention:
"AI SEO Optimizer is a GEO consulting firm..." (No link)
Website Citation:
"According to AI SEO Optimizer [1], GEO optimization increases AI traffic by 156%." [1] https://aiseooptimizer.com/blog/geo-guide
Metric priority:
Target: Website Citation > Brand Mention (link = traffic).
Definition: AI platformlarından gelen website ziyaretleri.
GA4 sources:
GEO ROI Hesaplama Rehberi'nde AI trafiğinin finansal değerini hesaplamayı öğrenin.
Benchmarks:
| AI Traffic / Organic Search | Performance |
|---|---|
| < 5% | Early stage |
| 5-15% | Growing |
| 15-30% | Mature |
| > 30% | AI-dominant |
2025 projection: AI traffic, organic search'ün 25-30%'i olacak (year-end).
Not all citations equal değil.
Quality scoring:
| Citation Type | Quality Score | Traffic Potential |
|---|---|---|
| Brief mention | 1 | Low (5% CTR) |
| Detailed paragraph | 3 | Medium (12% CTR) |
| Primary source | 5 | High (25% CTR) |
B2B SaaS GEO Case Study'miz yüksek kaliteli citation örnekleri gösterir.
Example:
Low quality (Score: 1):
"Tools like AI SEO Optimizer can help."
High quality (Score: 5):
"AI SEO Optimizer's 2025 GEO study analyzed 400+ sites and found that schema markup increases ChatGPT citations by 78%. Their methodology [1]..."
ChatGPT Citation Optimizasyonu Rehberi'nde bu tür yüksek kaliteli citation alma stratejileri bulabilirsiniz.
Measurement: Manual review (weekly top 10 citations).
Track citations across platforms:
| Platform | Target Distribution | Reasoning |
|---|---|---|
| ChatGPT | 35-40% | Largest user base (800M/week) |
| Perplexity | 20-25% | B2B/technical audience |
| Gemini | 20-25% | Google ecosystem |
| Claude | 10-15% | Academic/technical |
| Others | 5-10% | Copilot, DeepSeek, etc. |
Why track? Platform-specific optimization (farklı platformlar, farklı content tercihleri).
Setup:
1. Create query list (20-30 queries):
Category A: Brand queries (5-10):
Category B: Product/service queries (5-10):
Category C: How-to queries (5-10):
2. Weekly testing schedule:
3. Record citations:
Tracking spreadsheet (Google Sheets):
| Date | Platform | Query | Citation? | Context Quality (1-5) | Link Included? | Notes |
|---|---|---|---|---|---|---|
| 2025-01-27 | ChatGPT | "Best GEO tools" | Yes | 3 | Yes | Mentioned in comparison table |
| 2025-01-27 | ChatGPT | "GEO guide" | No | - | - | - |
| 2025-01-27 | Perplexity | "Best GEO tools" | Yes | 5 | Yes | Primary source, detailed |
4. Calculate weekly metrics:
Track competitor citations:
1. Identify top 3-5 competitors
2. Test comparative queries:
3. Record competitor citations:
| Query | Your Citations | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| "GEO tools" | Yes (3) | Yes (5) | Yes (4) | No |
| "ChatGPT optimization" | Yes (4) | No | Yes (3) | Yes (2) |
Numbers = Context Quality Score (1-5)
4. Calculate Share of Voice:
Your SoV = Your Total Quality Score / (All Brands Total) × 100
Default GA4: Bot traffic filtered (AI crawlers görünmüyor).
But: AI referral traffic (citation'dan gelen clicks) görünüyor.
GA4 → Admin → Data Display → Channel Groups → Create Custom Channel:
Channel name: AI Platforms
Rules:
Source exactly matches: chatgpt.com
OR Source exactly matches: chat.openai.com
OR Source exactly matches: perplexity.ai
OR Source exactly matches: claude.ai
OR Source exactly matches: gemini.google.com
OR Source contains: openai
OR Source contains: perplexity
OR Source contains: anthropic
Medium: referral
GA4 → Explore → Create Segment:
Segment name: AI Referral Traffic
Conditions:
(chatgpt|perplexity|claude|gemini|openai|anthropic)Save segment.
GA4 → Explore → Free Form:
Dimensions:
Metrics:
Segment: AI Referral Traffic
Breakdown: By platform (source).
Setup UTM parameters (optional but recommended):
When sharing content on Reddit/forums (for Perplexity pickup):
https://aiseooptimizer.com/blog/geo-guide?utm_source=reddit&utm_medium=organic&utm_campaign=geo-awareness
GA4 will show:
Define key events:
GA4 → Admin → Events → Create Event:
Event 1: Newsletter signup (from AI traffic)
newsletter_signuptraffic_source = AIEvent 2: Demo request
demo_requestsource_platform = chatgpt/perplexity/etc.Mark as conversion: Admin → Conversions → Mark events.
Create custom dashboard:
Metrics to visualize:
Looker Studio template:
What it is: End-to-end enterprise AEO/GEO platform.
Features:
Pricing: Enterprise (contact sales, likely $2K-10K/month)
Best for: Large enterprises (Fortune 500, agencies with multiple clients)
Unique: Combines AEO + traditional SEO in one platform.
What it is: Enterprise GEO platform with "read/write" optimization.
Funding: $35M Series B (Sequoia-led)
Features:
Pricing: Enterprise (likely $5K-20K/month)
Best for: Tech companies, SaaS platforms (serious GEO investment)
What it is: Google rankings + AI Overviews + AI Mode tracking.
Features:
Pricing: Mid-market ($200-1000/month, estimate)
Best for: SEO agencies transitioning to GEO.
What it is: AI citation monitoring tool.
Features:
Pricing: $99-499/month (estimate)
Best for: SMBs, startups beginning GEO.
What it is: AI visibility score platform.
Features:
Pricing: Mid-market
Best for: Brands focused on reputation management.
Features:
Pricing: $50-200/month (estimate)
Features:
Pricing: Budget-friendly
If tools too expensive:
Free stack:
Time investment: 2-4 hours/week.
Insight: GA4 doesn't show bot visits, ama server logs gösteriyor.
Command (count bot requests):
bash# Count requests by bot
awk '{print $12}' /var/log/nginx/access.log | grep -E "(GPTBot|PerplexityBot|ClaudeBot|Google-Extended)" | sort | uniq -c | sort -rn
# Output:
# 1847 GPTBot/1.2
# 1203 PerplexityBot/1.0
# 456 ClaudeBot/1.0
# 234 Google-Extended
Insight: GPTBot en aktif (chatgpt citations için good signal).
Command:
bash# GPTBot requests by day
grep "GPTBot" /var/log/nginx/access.log | awk '{print $4}' | cut -d: -f1 | sort | uniq -c
# Output:
# 127 [25/Jan/2025
# 156 [26/Jan/2025
# 189 [27/Jan/2025
Insight: Increasing crawl frequency = good (AI platformu ilgileniyor).
Command:
bash# Top 20 pages crawled by GPTBot
grep "GPTBot" /var/log/nginx/access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20
# Output:
# 234 /blog/geo-guide
# 189 /blog/chatgpt-optimization
# 156 /about
Insight: En crawlanan pages = citation potential yüksek.
Hypothesis: Bot crawl artışı → 2-4 hafta sonra citation/traffic artışı.
Test:
Expected: Crawl spike → citation spike (lagged).
Definition: Citations'ın zamanla düşme hızı.
Measurement:
Decay rate: (15-9)/15 = 40% decay (3 ayda)
Insight: Perplexity için yüksek decay (freshness priority). ChatGPT için düşük decay (evergreen content).
Action: High decay rate varsa → content refresh frequency artır.
Track hangi query types citation alıyor:
| Query Type | Citations | % of Total |
|---|---|---|
| Brand queries | 45 | 50% |
| How-to queries | 30 | 33% |
| Comparison queries | 10 | 11% |
| Definition queries | 5 | 6% |
Insight: Brand queries dominant → brand awareness strong. How-to queries düşük → educational content artır.
Formula:
Content Performance = (Citation Count × Quality Score × Traffic) / 100
Example:
Blog post A:
Blog post B:
Insight: Blog A, daha az traffic ama daha yüksek GEO performance (high-quality citations).
Formula:
Platform Efficiency = AI Referral Traffic / Citation Count
Example:
Insight: Perplexity, daha yüksek efficiency (kullanıcılar daha fazla tıklıyor).
Subject: GEO Performance - Week of [Date]
1. Citation Summary:
2. Platform Distribution:
3. Top Performing Content:
4. AI Referral Traffic (GA4):
5. Action Items:
For stakeholders:
GEO Performance - [Month Year]
Temel Metrikler:
Platform Winners:
Top Content:
Challenges:
Next Month Goals:
Evet, DIY stack:
Free tools:
Budget ($50-200/month):
Time vs Money trade-off:
Recommendation: DIY ile başlayın, citation volume arttıkça tool'a invest edin.
İkisi de önemli ama farklı aşamalar:
Citation Rate (leading indicator):
AI Referral Traffic (lagging indicator):
Priority:
3 possible sebep:
1. Bot filtering aktif:
2. AI crawlers, referral traffic generate etmiyor (henüz):
3. UTM parameters yok:
Recommended frequency:
Startup/early stage (0-6 ay):
Growth stage (6-18 ay):
Mature (18+ ay):
Automation: Citation tracking tool kullanırsanız, monthly manual check sufficient (tool accuracy validate için).
Method:
1. Comparative queries çalıştır:
"Best [category] tools"
"[Category] platforms comparison"
"Top [category] companies"
2. Her query için citations record et:
| Query | Your Brand | Comp A | Comp B | Comp C | Total |
|---|---|---|---|---|---|
| Q1 | Yes (4) | Yes (5) | No | Yes (3) | 3 brands |
| Q2 | No | Yes (4) | Yes (3) | No | 2 brands |
(Number) = Context Quality Score (1-5)
3. Calculate SoV:
Your Quality Score Total: 4
All Brands Quality Total: 4+5+3+4+3 = 19
Your SoV = 4/19 = 21%
Frequency: Monthly (competitive landscape değişiyor).
Benchmark data (2025):
| Traffic Source | Avg. Conversion Rate |
|---|---|
| Organic Search | 2-4% |
| AI Referral (ChatGPT) | 6-10% |
| AI Referral (Perplexity) | 8-12% |
| AI Referral (Claude) | 10-14% |
Why higher?
Your data may vary: Track via GA4 conversion rates (AI segment vs organic).
GEO success tracking, 2025'te critical:
Citation Rate >15%: Top performer benchmark (6-12 ayda ulaşılabilir)
Multi-layer tracking: Manuel + GA4 + Tools + Server logs
Platform distribution: ChatGPT (35-40%), Perplexity (20-25%), Gemini (20-25%)
AI traffic conversion: 2-3x organic search (high-intent traffic)
Tools landscape: Enterprise ($2K-20K/month) vs Budget ($50-500/month) vs DIY (free, time-intensive)
Weekly cadence: Citation testing + GA4 review (consistency = success)
Week 1:
Week 2:
Week 3:
Week 4:
Month 2+:
Sonraki adım: Manuel tracking başlatın, GA4 setup yapın, baseline metrics establish edin.
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